Google Trends RankExec

Using Google Trends For More Effective Keyword Research

Google Trends is a free tool that helps visualize search trends. Hence the name right? Google Trends can easily be leveraged to provide you with valuable insights while crafting your next SEO campaign.

Before you dive into Google Trends headfirst there’s some things you should know. First, Google trends provides relative data not actual search counts. That means that the charts are relative to the keyword you’re searching for rather than all other keywords. To get a wider picture you’d have to do some fancy data wranglin’.

A graph of interest over time for the keyword “keyword research tools”

This data does a great job of visualizing seasonal variations and emerging interests. In the picture above it’s hard to draw any valuable insight with regards to interest in the specified keyword. What about other topics though?

Interest over a 2-year period for the keyword “cryptocurrency”

As you can see, Google Trends is mirrors public interest in certain topics. The image above shows how interest in cryptocurrency (bitcoin) exploded towards the end of 2017 but quickly lost mainstream attention by spring 2018. In many cases, Google Trends follows what’s in the media. But not all cases. These outliers are the one’s we’re interested in.

Spotting Seasonal Trends

Before you invest too much in your business it pays to have an idea of what you’re getting yourself into. Google Trends can help predict market value in many cases and help spot seasonal trends that can help better plan your marketing campaigns.

5-Year Plot of Search Interest for the Keyword “Snow Shoes”

This picture shows how interest for the keyword “snow shoes” drops off during summer months and peaks during the winter months. This could help direct a sporting goods business to shift their inventory to match a seasonal demand. This one’s a bit of a no-brainier but probing around your niche can help provide valuable insights that aren’t always so common-sense.

Spotting Related Content

Using Google Trends isn’t always about which keywords you’re going to optimize your next SEO campaign for. The Google Trends tool also provides insight into related topics and related searches. These aren’t always direct relationships but usually can be leveraged in some way.

Related Terms for the Keywords “Snow Shoes”

This view shoes that the term Jon Snow is a breakout term related to snow shoes. For those of you that don’t know—Jon Snow is a character on HBO’s Game of Thrones series. You might ask yourself “how the hell is this information useful to my snow shoe business?”

Not every piece of media your company creates should have the goal of selling something. Sometimes just reminding people you’re there is a good gameplan!

Locate Your Audience

One little know feature of Google Trends is that it allows you to examine trends for YouTube, Google Images, Google Shopping, and several other search engines. Terms trending in traditional search might not mirror to YouTube. After all, who goes to YouTube for searches like “election results?”

Search trend for “python tutorials”
YouTube trend for “python tutorials”

As you can see, interest in the same topics can vary depending on the source of the search. Python is a computer language that has rapidly been popularized with the rise of machine learning and data science. Search contrasts like these can help recognize that video might not be the best format for a website looking to develop a Python tutorial series.

seo-tools-picture

SEO Tools: The Comprehensive List & Guide

Search Engine Optimization (SEO) is the practice of taking specific action to make a website appear higher in search engines for specific keyword phrases. Ranking #1 in Google can make or break a business and many niches have strong competition. Finding and using the best SEO tools to your advantage can make all the difference in the world.

Types of SEO Tools

Before we get started let’s first consider how many types of SEO tools there are. For example, you may want one tool to help with keyword research, another for competitor research, and another for position tracking! Some tools provide all these under one roof but others are hyperspecialized to complete on single tasks. Below are the general types of tools out there:

  • Site Audits & Technical Analysis
  • Keyword Research
  • Keyword Position Tracking
  • Backlink Analysis
  • Link-Building
  • Schema Markup Tools

Some of these tools are free, some are premium, and others allow limited access with either reduced features or throttled usage limits. Knowing the different tools you need to employ for your site can help you understand which ones can be bundled, which ones can be added on, and which ones can be ignored entirely.

Technical Tools & Site Auditing

These tools help analyze your website to identify SEO problems such as improper Schema.org markup, duplicate content, or broken links. Staying on top of these attributes can help ensure webcrawlers like GoogleBot are able to easily discover your site’s content and maximize its PageRank.

Position Tracking

Putting in all the hard SEO work to rank your site higher isn’t nearly as effective if you can’t measure results. Knowing the results of your efforts is priceless. Keyword tracking tools monitor your website’s presence in the search engines for certain keywords and keep a record over time.

Backlink Analysis

Backlinks are the key to SEO success. Having a tool that can show you what types of backlinks your competitors have, new or lost backlinks to your site, and audit the power of backlinks is indispensable. Google provides some of this data for free but, at best, it should be considered incomplete.

Competitive Analysis

Knowing how competitive other websites are for certain keywords can be your ticket to success. Finding lucrative keywords to target can allow you to get your foot into the door and connect to a new audience. In most cases, competitor analysis requires the use of several tools to paint a complete picture. Some premium tools provide such services all in one place.

The Best SEO Tools

Google Webmaster Tools

If you don’t use any other tools you should at least be using the Google Webmaster Tools. These allow you to submit sitemaps, analyze backlinks, and even see which keywords are driving the most traffic to your website. Google gets stingy with their data but what they provide is still priceless.

Link: https://www.google.com/webmasters/

Bing Webmaster Tools

This is similar to Google’s toolset but allows direct indexing in Microsoft’s search engine. Even if you don’t plan to target Bing in your SEO campaigns, having this tool to provide additional insight into your sites’ performance and backlink profile is valuable.

Link: https://www.bing.com/toolbox/webmaster

Google Analytics

Google analytics can help you flag problem pages and determine where users are driving revenue or missing out. This is another free service provided by Google that comes at the expense of letting them all up in your sites’ business. It’s still the industry standard for website analytics and can provide valuable insights such as referrer data.

Link: https://analytics.google.com/

Google Mobile Friendly Test

Google announced awhile back that mobile will be a serious consideration for how they rank any and all websites. Knowing whether your website is accessible to mobile devices is a must. This tool helps identify problematic elements on your website and offers insights on how to fix them. Anything above a score of 50 is tolerable. Don’t shoot for 100—even Google doesn’t earn a 100.

Link: https://search.google.com/test/mobile-friendly

Google Schema Markup Tool

Certain types of HTML and/or JSON code help identify your website’s elements to search engine crawlers. They tell them where the pages’ main content is, who wrote it, what it’s about, and much, much more. Implementing proper Schema.org markup can become a rabbit whole. The Google Structured Data Testing tool provides invaluable direction in assuring your site gets “dressed” for succes.

Link: https://search.google.com/structured-data/testing-tool

Google Pagespeed Insights

Pagespeed is one of the most important SEO factors that can be easily influenced. One can’t snap their fingers and have a solid backlink profile overnight but improving website speed is often as simple. Google provides a page speed testing tool to help identify steps you can take to make your website faster. Some are no-brainers but others involve some technical expertise.

Link: https://developers.google.com/speed/pagespeed/insights/

Pingdom

Pingdom is a company that offers several technical tools for assessing and monitoring website performance. Their most popular tool is the website speed tester. Many prefer this tool to Google’s Pagespeed insights for its detailed summary of issues and resolutions.

Link: https://tools.pingdom.com/

GTMetrix

GTMetrix is a competitor of Pingdom and offers a very similar service. It’s hard to say which of the two are best so we usually use both of them. After all, they’re both free! The GTMetrix Y-Slow score is incredibly useful in helping identify and resolve website bottlenecks that can degrade overall performance.

Link: https://gtmetrix.com/

SEMRush

SEMRush is an enterprise-grade SEO tool package that offers many features such as rank tracking, backlink analysis, and keyword research. They are used be nearly every professional SEO in the world and are considered a backbone of most SEO toolkits. They’re reputation precedes them for being the best keyword research tool available. Downside is the $99/mo. pricetag.

Link: https://www.semrush.com/

Ahrefs

Ahrefs enters into nearly every conversation where SEMRush is mentioned. They offer all the same tools and services but excel in backlink research. Their backlink index is considered the best in the world and vital to most professional SEO workflows. That said, their keyword research tools and feature-based pricing tiers are a bit difficult to deal with sometimes. An ahrefs subscription will run you around $99/mo.

Link: https://ahrefs.com/

domain-registration-illustration

How to Sell Your Domain for Big Money (or Not)

Having your domain value estimated by an accredited authority is the first step to selling it. This process isn’t rocket science but there are simple preparations to make to ensure success. Having an accurate domain appraisal will ensure you get the highest sale price possible.

Setting the Stage for Success

Many millions of domain names have been bought up over recent decades by speculative investors one step ahead of the rest. Many self-styled domainers and investors have recognized the value of domain names, not only for development, but also as intrinsically valuable assets.

This major investment trend has driven the creation of hundreds of so-called ‘portfolio millionaires’ — domainers made rich from a collection of simple registrations. But what precisely is it that separates million-dollar names from their less valuable counterparts? A professional domain appraisal is the only way to put aside guess work.

We’ve all hard the phrase ‘knowledge is power’ and preparing for a domain sale is all about thorough planning. If you enter negotiations with clear advice from professionals as to the strengths and weaknesses of your asset you’re better able to confidently control your sales prices. We equip you with the knowledge to make the maximum return on your asset. Don’t leave it to chance.

Tips to Sell Your Domain

In our experience, people think their domains are much more valuable than they actually are. It’s not easy to step back and see the larger picture of domain demand when you’re overly attached to one. With a few tips you can set yourself up for success.

Dictionary Words Mean Money

Chances are that you won’t find any words in any dictionary available for registration. Chances are you won’t find many two-word combinations of dictionary words. Yes—that many domains have been sold. If you have a domain that contains a single dictionary word you should have a professional appraisal done. It could be worth hundreds of thousands of dollars.

Less Letters Mean More Bucks

Ever seen a domain name like thebestsupplierofsomerandomserviceinthistown.com? It’s hard to remember, hard to spell, and just begs to have people forget about it. There’s a place for these as practical jokes of marketing ploys but, in everyday business, no one wants a really long domain name. If your domain name is five or fewer letters there’s a chance it’s valuable. Four letter domains, even in nonsense letter combinations, are worth thousands of dollars. Three letter combinations are worth tens of thousands, two are worth six figures, and single letter domains aren’t really available but would be easily worth millions a piece, if not tens-of-millions.

Weird TLDs Aren’t That Cool After All

Did you scurry to register a domain like my.profile, hard.rocks, or web.biz? Each of these would probably be worth appraising but the majority of these random TLD domains aren’t worth much yet. There’s a handful that have seen widespread adoption in some industries. TLDs like .io and .me are more valuable than .agent and .realestate. These are often better suited for specific marketing campaigns than day-to-day use. One caveat is that shorter tlds have some attractiveness for their ability to be used as shortlinks. Think goo.gl, bit.ly, and amzn.to.

Get Your Domain Name Found

Sometimes buyers don’t know what they want until they see it. Having your domain listed on the biggest reseller platforms can help it get exposure it would otherwise not see. SEDO, 1&1, GoDaddy, and UniRegistry are among the best places to sell domains. Just remember that listing a domain is no miracle. Buyers often use specialized tools to help them find domains. DomCop.com is one such tool that aggregates domain names from GoDaddy, NameJet.com, and several other sources to compare metrics. Does your site have metrics? Probably a good time to find out!

Conclusion

There’s no sure thing when it comes to selling domain names. Exact match domain names (keyword matches) used to mean big bucks but today’s market celebrates brandable names. Taking all the advice in this article into account before selling your domain will help better understand if it’s even worth your time. After all, why spend $100+ on a professional appraisal for a domain that’s worth $25? Sometimes a simple email is all you need to figure that out!